Everybody is talking about Lisa. She has become a national figure overnight.
Lisa is the News Anchor with Odisha-based channel OTV. What is so special about her? Lisa is not Human. She is India’s First Regional AI-Generated News Anchor!! Lisa is seen in Odisha’s local handloom saree, looking ageless and flawless, and is expected to provide news 24/7 tirelessly with high accuracy and more efficiency. She was launched on July 10, 2023. Lisa can speak both Odia and English, and she is still under development. OTV plans to enhance her proficiency and interactive skills to enable easier communication with others.
Artificial Intelligence (AI) has touched new heights, stunning humans all around the globe, and India is nowhere lagging. It is increasingly being utilized in various fields for its efficiency and ability to handle repetitive tasks. To keep up with the ever-evolving trends of technology, the OTV has made all efforts to create Lisa.
Meet Lisa, OTV and Odisha’s first AI news anchor set to revolutionize TV Broadcasting & Journalism#AIAnchorLisa #Lisa #Odisha #OTVNews #OTVAnchorLisa pic.twitter.com/NDm9ZAz8YW
— OTV (@otvnews) July 9, 2023
AI news anchors are virtual entities created using Artificial Intelligence and Machine Learning technologies. They utilize technologies such as speech synthesis, facial recognition, and natural language processing and are designed to read text inputs, typically news scripts, in a life-like manner on screen. These AI anchors can provide 24/7 news coverage without fatigue, providing efficiency and cost savings to news outlets. They also pose challenges, including a lack of emotional intelligence and possible job displacement for human news anchors.
There are several examples of AI news anchors in use. In China, the state-run news agency Xinhua introduced virtual news anchors in 2018. Similarly, earlier in March, the India Today Group introduced their own AI news anchor named Sona. Described as “bright, gorgeous, ageless, and tireless,” Sona boasted multilingual proficiency and the ability to be controlled effortlessly. However, it’s crucial to maintain a balance and make sure that the human touch in journalism doesn’t get lost, as AI can lack the emotional understanding and intuition that human anchors bring to the table.
Of course, there are some potential challenges associated with the use of AI news anchors. For example, there is a risk that people may not trust AI-generated news as much as they trust news presented by human anchors. Additionally, there is a risk that AI news anchors could be used to spread misinformation or propaganda. However, OTV has said that they are committed to ensuring that Lisa is used responsibly and ethically.
